Marketing & Communications
The Marketing and Communications Department serves as the voice behind the Dream Con brand, assisting with developing internal documents and external-audience-facing materials, and engaging with the audience via digital platforms such as social media. Roles within this department entail a wide range of responsibilities from strategizing brand identity and building awareness, to executing on honing the Dream Con brand’s voice.
Responsibilities:
- Research audience preferences and discover current trends
- Create engaging text, image, and video content
- Design posts to sustain readers’ curiosity and create buzz around Dream Con
- Measure web traffic and monitor SEO
- Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
- Train co-workers to use social media in a cohesive and beneficial way
- Facilitate online conversations with customers and respond to queries
- Report on online reviews and feedback from customers and fans
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Oversee social media accounts’ layout
- Suggest new ways to attract prospective customers, like promotions and competitions
- Work collaboratively with the Press and Public Relations Department and the Web and Design Department
Requirements:
- Proven work experience as a Social media coordinator
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies
- Excellent communication and writing skills
- Multitasking and analytical skills
- Relevant experience and/or degree in marketing or communications.
